My Story

Developing a Growth Serum to Break Generational Cycles of Hair Loss

Nathalee Headshot
Vigor Roots Founder Nathalee DuRose, a Jamaican native, lives in New Jersey. She enjoys yoga, inventing cocktails, entertaining, traveling, and tending her orchids.

When her 3-year-old daughter came home sobbing about her hair, Nathalee knew she had to do something. She was heartbroken that her beautiful toddler already assumed her hair should be straight like all her school friends. Nathalee was determined to show her daughter that their natural hair deserved to be celebrated.

There was just one problem: Nathalee hadn’t been able to grow her hair past her ear since her first perm at age 12. Rotating through perms, color, heat, and braids ever since, her hair health had never recovered.

But Nathalee was not about to let that stop her.

When the natural hair growth products on the market proved disappointing, she didn’t give up. When useful information about proper scalp care and natural hair loss treatments was hard to come by, Nathalee still wasn’t deterred.

Instead, she invented her own growth serum.

Root22Serum: Powerful Organic Remedies For Hair Damage & Loss

Through extensive research, scientific collaboration, and experimentation, Nathalee developed Root22Serum: a powerful formula that not only remedies hair thinning and loss, but holistically addresses scalp and hair health. Nathalee’s formula includes 22 organic hair stimulants per bottle- far more than most competing products.

This fragrant growth serum’s results could be mistaken for magic. Not only did Nathalee’s formerly thinning hair start to grow back in luscious abundance, but she started hearing amazing stories from friends, family, and acquaintances who had brought Root22Serum into their s routines. Traction alopecia was easing. Men’s patchy beards weren’t so patchy anymore. Dry, itchy scalps were soothed. Hair stopped breaking and became healthier, shinier, and more supple.

As Nathalee watched Root22Serum heal both hair loss and generational shame over thinning hairlines, she realized she had tapped into a larger calling.

Restoring Hair Hope

Nathalee now knows that what is often thought of as hereditary early hair loss in Black and other communities of color may not actually be hereditary.

For many people, for many generations, it was difficult to find good, educational content on Black hair and proper scalp care. If they were never taught to have one themselves, how could these folks pass healthy natural hair and scalp routines on to their children?

The popularity of wigs, weaves, straightening, perms, color, and protective styles coupled with a lack of information about scalp and hair care has led to many people losing their hair early. Luckily, this is a treatable and preventable situation.

Nathalee launched the Vigor Roots brand to offer a healing growth serum and her extensive knowledge of how to properly care for your scalp so you can wear whatever styles you want without harming your hair.

Her mission is to take the shame out of hair loss and provide gentle, non-judgmental information on how to protect and sustain scalp health.

You can get started on your own hair health journey by purchasing Root22Serum and following us on Instagram for #ScalpCareSelfCare tips, specials, and discount codes.